Wednesday, 11 March 2015

Evaluation 4

Evaluation 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Research & Planning
The technology that I used during the planning stage was online based, mainly because websites like YouTube had a large variety of existing music videos to watch where I could find inspiration, by looking at these examples I gained a better understanding of how music videos are made and what their purpose is.
I also used a wide variety of web tools during this stage such as Slideshare and again YouTube, these tools helped me to display my work in a format that other members of my group could easily understand and copy into their own preproduction stages. By using these web tools I hope to improve my grades as their multiple use will show that I have a good understanding how to use web tools and
he technology that I used during the planning stage was online based, mainly because websites like YouTube had a large variety of existing music videos to watch where I could find inspiration, by looking at these examples I gained a better understanding of how music videos are made and what their purpose is.
I also used a wide variety of web tools during this stage such as Slideshare and again YouTube, these tools helped me to display my work in a format that other members of my group could easily understand and copy into their own preproduction stages. By using these web tools I hope to improve my grades as their multiple use will show that I have a good understanding how to use web tools and

I have developed my skills with them further during this planning stage.
During the planning stage I also used software like PowerPoint to
create an easy to follow table which displays the shot list. And I also used Google search engine to research the equipment that we would be using when completing the equipment list.

To help improve my final products my group asked questions to Ryan Cashburn of Cashburn media and Ian Haughton of Handsome Design via Skype call they each gave use vital information on how to improve. Ryan helped us to develop our treatments of the music video ensuring we had an interesting narrative and Ian helped us with design and typography ideas for our ancillary tasks.




Production
My main role during the production stage was to act as the boyfriend character to help me do this I used Websites such as YouTube to watch characters similar to mine to get an understanding how I should portray this character myself. although my main role was acting I often took a directing role and filmed many scenes that I was not featured in as a cameraman. When filming we used a Canon 700D which was perfect for our filming requirements as it is able to film in HD ( which is a massive upgrade from the Canon Legria we previously used ) but it is small, light and portable meaning that we were not restricted on filming locations.
When filming the performance scenes we had the song playing through speakers for the singer to follow. This meant that their singing was in time and would make the lip-sync much more accurate when it came to editing. This scene was also filmed in a studio where I used stage lighting to illuminate the singer making the scene look like a professional performance.

When creating my ancillary tasks I used the image editing software adobe Photoshop, this software helped me to create a high quality poster and digipack. The main reason for using Photoshop was that it allowed me to create effects and images that I would not have been able to do on simpler software such as PowerPoint or GIMP. I had some experience with Photoshop from previous school years however I think this year I really developed and improved my skills when editing the photos from our band photo shoot by doing new processes such as airbrushing.






Post Production
To edit my music video I used Final cut pro on my own Apple Mac Pro. I originally started editing on Adobe Premier Pro and After Effects however I found that the computers at school lacked the Ram and processing power to fully render the project and the consistent lag meant that lip-syncing was almost impossible. This is why I decided to move to my own computer as it is powerful enough to edit without trouble and I can continue to edit at home instead of being restricted to school hours. Final Cut Pro was a fairly new software to me and it took some time for me to be fully confident with it however over the course of the year I believe I have improved dramatically and the fact that this software has some very similar elements to iMovie helped me to understand it quickly.

Blogger was a big part of this section as throughout it had been used as a platform to display all my work and I posted my completed Ancillary tasks and pop promo onto this website and I found blogger very easy to embed these products into. Blogger also laid out all my posts in a easy to view format which meant when completing my evaluations of my work I was able to quickly look back and remind myself of my previous work.

All of these technologies I used helped me to create final products that for fill there purposes and targets. By watching examples of existing music videos on YouTube to making a professional looking film on a household DSLR and having easy access to editing software I have become as Gauntlet said a 'Prosumer' of media.



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