Evaluation 3

Evaluation 3: What have you learned from your audience feedback?

For any media product audience feedback is crucial to gaining an understanding how your product will be received and is one of the best ways to find inspiration for improvements as the audience knows what it enjoys and wants to watch. To understand any audience you must first work out the best forms of advertising to reach them for example to make your product more accessible to a younger audience you should consider putting your products online on websites such as Facebook and YouTube. If you did not research your audience you may advertise yourself in areas that wont reach your target audience resulting in your marketing being pointless. Therefore to successfully market your product its key to know your where best to reach your audience and what is most likely to catch their attention.

It is important to gain audience feedback as it will provide you with a better understanding of how to improve your product to make it appeal to the audience more. Through feedback you can receive useful information about which scenes work well and which don't, advice about what to change and what worked well and should be kept and how to make your product have more of an effect on your audience. The positive feedback received is just as crucial as the negative as it reveals what scenes the audience thought worked well this means that when editing you can ensure that these elements remain I the video and we have a chance to really emphasise them to make the product even more of a success. Without this information your product will not be as effective at pleasing your audience meaning the video will be less successful.

To gain some feedback we gathered together a group of young people who would be included in our primary target audience and showed them a draft our pop promo. we decided to gain feedback during the production stage as we wanted to have the outside input of our audience to reflect on when creating our final product.



The feedback we received was extremely useful as they picked out and confirmed many issues with our video that we had highlighted to not be effective or necessary. A great example of how feedback helped us improve our video was the that in our first drafts we had the singer placed into the narrative shots in an attempt to clearly portray him to the audience as the narrator, however in the feedback it was raised that this point was already clear and we did not need to emphasise it as much. These shots also restricted the flow of the video as lip-syncing became a nightmare in editing therefore we decided to re film the singer in a studio performing the song which ensured the video flowed to the music and included another change of scenery to make the video more interesting.

During the feedback our focus group said that they enjoyed the idea of the narrative and that it was an interesting concept to work with however many of the shots "dragged on" for too long which resulted in the video becoming boring to watch and they said to improve it we should include some faster cuts and to add another scenery to really keep audiences watching. We took this into account and went back to editing and made the scenes cut on the beat of the music making the audio and the visuals connected also by filming scenes in different locations and adding the studio performance scenes with Fateh Khaled singing.

Another positive for our promo was that the audience immediately was able to identify what the genre was (pop). This meant that the video had achieved its main objective to be an advertisement for the song Pompeii (changed to 'If close your eyes' for our coursework). The video completed its purpose by including enough conventions of a standard pop video to be easily recognisable. These conventions included jump cuts, close ups of main characters and performances of an artist.

http://www.slideshare.net/jeremycannock/evaluation-3-45726206

I created a Slideshare of this information however it didn't allow me to display all of it so i kept the original text in blogger format.