Definition of a Music Video
A music video is a short film or video that accompanies a complete piece of music, most commonly a song. Modern music videos are primarily made and use as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back even further, they came into their own in the 1980s, when MTV's format was based solely around them.
Break Down of Pop Music
- 8 verses separated by a repeated chorus
- Middle 8 or bridge is sung in middle of song to break the monotony
- Phrases or standard line length tends to be four bars
- A clear defining beat
"Music video is not primarily a commodity form but a promotional one."
"Music video is not primarily a commodity form but a promotional one."
Andrew Goodwin 1992
It could be argued that music videos are also:
· 1. Part of the construction of the image of a particular band or performer (part of the
process of constructing stardom).
2. A creative artefact of interest in itself.
3. The raison d’etre for music channel videos.
4. Marketing for other media products, for example film.
process of constructing stardom).
2. A creative artefact of interest in itself.
3. The raison d’etre for music channel videos.
4. Marketing for other media products, for example film.
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